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Over the past few years, the rules of marketing have fundamentally changed—and relying on outdated strategies is costing photographers time, energy, and clients. In this class, Sandra Coan shares a simple, effective approach to modern marketing that helps you stand out, attract your ideal clients, and build momentum in your business month after month—without feeling salesy or overwhelmed.
Rather than chasing trends or forcing yourself into rigid funnels, you’ll learn how to create a sustainable marketing system that works in the background of your business, supporting consistent growth year after year.
 
- What modern marketing really is—and how it differs from the traditional tactics most photographers were taught
- Why it’s time to ditch the sales funnel and embrace the flywheel approach to client-centered marketing
- The most common mistakes photographers make on their websites, blogs, and social media—and what to do instead
- How to clarify your message so your marketing speaks directly to the clients you want to work with
This isn’t just theory. During the class, you’ll work through a practical content-planning framework that helps you map out what to say, where to say it, and how often—so you’re never starting from scratch. By the end of the course, you’ll have:
- A clear content strategy aligned with your business goals
- A realistic, repeatable plan you can use throughout the year
- A system for creating consistent, intentional content without burnout
Students leave this class with a clear, actionable marketing strategy that attracts the right clients, builds trust over time, and turns first-time customers into lifelong fans. You’ll also have a content plan that supports your marketing all year long—so your business keeps growing, even when you’re not actively promoting.
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