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Dedicated to improving the photographic industry through Professionalism, Craftsmanship, and Comradery.

Allison English Watkins

Essential Marketing and Sales Tools for the Professional Home Studio

How would you feel if you walked into a new restaurant that had no host, no menu and no prices?  You would probably be confused, annoyed and frustrated.  Just because your photography business is located in your home doesn't mean you can skip the essential steps of hosting your clients, clearly communicating your services and providing the prices of your product up front.  It is time to take the mystery out of doing business with you.  It's time to answer your clients questions before they ask. Come learn the essential marketing and sales tools you need to create to elevate your business whether in your home or storefront.  Come understand what content NEEDS to exist on your website and NEEDS to exist in print in order to maximize the sale and the experience of creating portraits with you.  Clear communication is the foundation for helping your clients build trust, loyalty and be able to refer you with confidence. 

Allison English Watkins- Master Photog., Craftsman, CPP

For more than 25 years, Allison has been successfully operating her home based portrait studio in the mountains of Park City, Utah.  She has won countless local and regional awards for her portraiture and is a recipient of multiple Fuji Masterpiece awards, numerous Kodak Gallery awards and the Sunset award from Lexjet.  She has been honored as "Photographer of the Year" and "Master Photographer of the Year" from the Intermountain PPA,  and reached the coveted Diamond Level "Photographer of the Year" from PPA.  Receiving the National Award for her service to the industry was a career highlight.   Her images have been published in both PPA Loan Collections and the Professional Photographer Magazine.   Allison was the first person from the state of Utah to become an International Photographic Judge and is currently serving on the Professional Photographers of America Board of Directors.

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