IPPA Winter Quarterly 2020 with Tim Walden
Sagewood at Daybreak
11289 Oakmond Rd, South Jordan, UT 84009
Program only $99 (Includes a PPA Education Merit for PPA members)
Lunch is not included but there is a cafeteria on site and you can order what you want.
Images that Speak
Tim and Beverly bring priceless knowledge to the table when it comes to running a successful, upscale portrait studio. With fresh, innovative ideas, mingled with passion and emotion, both Tim and Bev remain a driving force in this industry and an inspiration to those who follow them. They were both awarded the Gerhard Bakker Award for excellence in educating fellow photographers.
Deﬁning your style and establishing your brand. Here we will discuss style and branding and how we built one of the best known brands in the U.S. known as “Relationship” portraiture. Learn how to build “gaps” between you and the masses by offering upscale services. We will look at the Enemies of Creativity, how to overcome them and then give you wording you can use with your clients to get everyone on the same page. Finally, we share how to incorporate emotion into imagery to elevate its impact and tell people’s stories as we discuss our tag line, “Behind Every Face, There Is A Story.”
Dynamic lighting, posing and sets. Roll up your selves here as Tim delves into the the details of creating great portraiture. We will look at studio lighting using the Walden 3-light system that is beautiful and will set you apart. In this program, Tim will show his “Relationship Posing Templates”, foundational guides that are easy to re-create with a few simple props.
Between the capture & ﬁnal print. Can a portrait be considered “ﬁne art?” Can it demand the same money as a ﬁne art piece? Tim & Bev’s message, in this over-saturated market, is all about being a “Print Artist” in a digital world. They will discuss how this can drive a new respect for the print and its value along with how they capture, process and ﬁnesse their imagery for dynamic prints that pull out every detail and how this message ﬁts perfectly with using a high quality lab to complete the process. This segment will include a discussion from Tim on how he creates the iconic black and white ﬁne art portraits that the Waldens are known for.
Marketing principles that work. Learn cornerstone marketing philosophies that will build desire for your imagery, drive business your way and, more importantly, create buzz. We will discuss several key areas for lasting success including creating a grand experience, being unique, telling stories (both yours and your clients’) and the importance of building lasting client relationships.
Sales Savvy Why do we work so hard and then drop the ball in the sales room? Here we will discuss avoiding the sales killers; frustration, fatigue and confusion by taking the lead and creating a plan for every sale we call Suggestions. Learn how to keep emotion in the sales room and build products that answer objections. You need one goal and one goal only in every sale and it is simple, “BE AT POTENTIAL!”
PPA members receive a PPA education merit for attending this event.